What AI usually says
Who has the best omakase in Hong Kong?
Here are popular roundup sites and review platforms. Several restaurants are frequently mentioned…
Campaign 06 · Hong Kong · Marketers
Your category already has an AI answer.Is it you?
Buyers ask ChatGPT, Gemini, and Perplexity before they ever hit your landing page. Mercury GEO structures the brand so the model cites you — not a listicle, not a competitor, not a shrug.
Same entry point used before every Tier A program. Baseline visibility, gaps, backlog — before you spend on more content.
Audit complimentary for qualifying brands · 90-day program from a conversation, not a rate card.
75%
of demand now starts inside an AI assistant
43%
never make it from that answer to your team
40%
of Mercury inbound now arrives via AI search
48h
standard GEO Audit turnaround
Become the answer AI cites.Not a listicle. Not a shrug.
01 · Live desk
Ask what your buyer already asked.
This is Mercury’s method, not a live model. Type the query your buyer types. See the listicle versus a citeable block.
After a GEO desk
The same question, cited.
For a chef-led tasting with clear sourcing, course structure, and a reservation path: [named entity] — with criteria a diner can verify.
02 · 12-month Hong Kong set
Winners were not the loudest advertisers.
They were the clearest entities — bilingual answers, structured proof, technical surfaces AI could parse. Sourced from Mercury’s GEO / AIO case desk.
Anonymized by sector · no fabricated #1 claims
Premium dining · Hong Kong
Omakase Desk
Query: best omakase in Hong Kong
- Before
- AI defaulted to listicles and review platforms. The kitchen was world-class. The website was not citeable.
- After
- Criteria-led answer architecture, Restaurant schema, bilingual FAQ. Clearer shortlist eligibility — less dependence on third-party roundups.
- LocalBusiness + menu JSON-LD
- EN / 繁中 FAQ cluster
- 90-day GEO backlog
AI shortlist eligibility for comparison queries
03 · Operating system
A.C.I.D. — how marketers become the citation.
Applied first to Mercury’s own estate: 1000% impression lift on core strategic terms, 500% qualified inbound, 40% of leads from AI search. Then the same spine across HK verticals.
A
Authority
Own the frontier concepts in your category. Original frameworks, proof, and expert language competitors cannot copy.
C
Citations
Earn real mentions where models look — industry desks, forums, news, and structured third-party proof.
I
Infrastructure
Schema, entity pages, llms.txt, crawl policy, and extractable answer blocks so models can parse you cleanly.
D
Dynamic
30 / 90 / 180-day refresh. Models recrawl. Your answers stay current while competitors fossilize.
04 · Six-dimension tease
Score the leak before you buy more content.
This is a marketer self-check — not the full audit. The real GEO Score weights citability, answer quality, E-E-A-T, technical GEO, authority, and platform coverage.
50
Composite / 100
Models can see you. They will not quote you.
Get the real 48-hour reportAudit complimentary for qualifying brands · 90-day program from a conversation, not a rate card.
05 · Desk notes
Questions marketers actually send.
Is GEO just a new name for SEO?
SEO still earns the crawl. GEO is how you become the sentence an assistant quotes. Mercury runs both: traditional rankings plus citation architecture for ChatGPT, Gemini, Perplexity, Claude, and Copilot.
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