Do we abandon classic SEO?

No. Tier 1 still needs crawl, speed, and schema. Single-platform SEO is what dies — not technical hygiene.

SEvO Visibility Index: Overview citation rate, Perplexity source frequency, brand search, entity mention velocity — not only blue-link rank.

Campaign 07 · SEvO · Marketers

You only optimized Google.Buyers did not.

Search Everywhere Optimization is the sister of GEO. Same desk. This job is fragmentation: Overviews, ChatGPT, TikTok, YouTube, Perplexity, LinkedIn — one entity, many ranking logics.

Get a visibility baseline See CITE (GEO)

Fragmented search across phones and laptops — Every platform is a search engine

65%

of Google queries now carry an AI Overview

2B+

TikTok searches every day

100M+

ChatGPT searches a day

3–5

sources an Overview typically synthesizes

Channel desk

Rank is a local dialect. Entity is the language.

Google + AI Overviews

65% of informational queries now carry an Overview. Citation beats position 1.

The move. Entity pages, FAQ/HowTo schema, answer-first blocks the Overview can lift.

Three-tier SEvO architecture

Core discovery

Google (including Overviews), YouTube, the primary social search. Highest intent. Establish the entity here first.

AI layer

Atomize the same truth so ChatGPT, Gemini, Perplexity, and Copilot can synthesize you — not a competitor’s listicle.

Amplifiers

Vertical engines (Amazon, G2), forums, PR. Fragmentation is the point. One signal, many surfaces.

Notes from the desk

How is SEvO different from the CITE / GEO campaign?

CITE is about becoming the sentence an assistant quotes. SEvO is about being findable in every search stack your buyer actually uses. Same desk. Different leak.