Mercury Desk

GEO Audit · 48 hours for standard sets

Score the leak before you buy more content.

Six dimensions. Move each slider to the level that is true today. “Cited” is defined under every one — that is the bar the desk uses.

Audit complimentary for qualifying brands · 90-day program from a conversation, not a rate card.

Composite

50

Visible, not citeable. This is the usual GEO starting line.

  • AI citabilityPartial · 25%
  • Answer qualityPartial · 20%
  • E-E-A-T signalsPartial · 20%
  • Technical GEOPartial · 15%
  • Brand authorityPartial · 10%
  • Platform coveragePartial · 10%
AI citability · 25%Partial

Sometimes named, no extractable why.

Cited means a model names you, with a reason it can extract — not a listicle that happens to include you.

Answer quality · 20%Partial

A FAQ exists. It is not structured as answers.

Cited means the page has definition, criteria, and next step in blocks a model can lift unchanged.

E-E-A-T signals · 20%Partial

Named people, thin credentials.

Cited means authorship, process, and third-party proof a model can attribute to a named person or firm.

Technical GEO · 15%Partial

Some JSON-LD. Incomplete or stale.

Cited means schema, entity pages, llms.txt, and crawl policy so GPTBot / PerplexityBot / ClaudeBot can parse you.

Brand authority · 10%Partial

A few articles, inconsistent naming.

Cited means third parties already use your category language — models prefer sources they have seen elsewhere.

Platform coverage · 10%Partial

Google plus one assistant.

Cited means the same entity is coherent on Google Overviews, ChatGPT, Perplexity, YouTube, and social search.

Send this baseline to the desk

The sliders above travel with the brief. The desk replies with the real report — not this self-check.

Audit complimentary for qualifying brands · 90-day program from a conversation, not a rate card.